Robert Rose on LinkedIn: Is the Influencer Economy Beginning to Crack? (2024)

The newest edition of LENS is out.... A little bit about how brand building leads to "good things" (and that should be enough), as well as some commentary on AI and brand implications... Welcome to the 3rd quarter ya'll!

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A special condensed episode of This Old Marketing. We cover the latest supreme court decision on social media. Good decision or more of the same?And do the brand new rules of marketing and advertising include content marketing? If content marketing becomes marketing, what happens to the discipline?Rants and raves include mxmtoon and research from Meta and Kantar.

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In breaking news, the Supreme Court is allowing the White House to press social media companies to remove disinformation. Did this really need to go to court in the first place?Time strikes a deal with OpenAI, while the recording industry files suit against Suno AI and Uncharted Labs citing copyright infringement.And...have we learned anything from moving text to video online?Hits and misses include the Verizon logo and the Toys R Us commercial produced with OpenAI.Rants and raves include the Olympics and AI forgetting to read the room.

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While Wells Fargo is into employee surveillance, the US Surgeon General pushes for a warning on social media much like those on cigarette packages.Forbes threatens Perplexity with legal action, while TikTok debuts humanlike AI-generated avatars for advertising.Hits and misses include Oscar Mayer and American Express.Rants and raves include indie print and the Cannes Lions award winners.

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Okay it's time for me to tap into all your wonderful smartness again... I'm looking for great examples of Content Marketing or Social Media marketing in the Printing Business.... That means anybody that is in printing business.... Give me some good examples... Bonus if you can link to a case study of it... Annnnnd Go!

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Apple's big developer conference meeting saw the launch of IOS 18 and Apple Intelligence? Apple decided to partner with OpenAI and not Google for their AI integration. Is this a big miss for Google Gemini?Plus, Adobe and Meta have big terms and conditions issues this week.Hits and misses include OpenAI, Google and Nathan's hot dogs.Rants and raves include "Infectious Generosity" by Chris Anderson and yet another AI content marketing launch.

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Soooooo.... What does the Hive Mind here think about the new "catch up" tab here on the platform.... Not sure I like it.... But not sure I don't like it either.... It feels like the "notifications" tab is now just mentions... I wonder if this is a step toward a more "for you" type of tab.... Thoughts?

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Hey there.... Anybody in my network out there a head of PR for a chapter based (e.g. lots of local offices) Non-Profit - or public information officers for a government institution.... I'd love to ask you a couple of questions about your role - and specifically about what you might find useful.... I'm doing a research project.... Happy to just trade a few dms if that works ...

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So here's an interesting irony....So - over the last couple of weeks there's been lots of news (Adobe, Meta et al.) of marketers/creators worried about Big Tech's ability to access, reuse, distribute, and create derivative works out of content they put on those platforms. Marketers and creators have been duly outraged by this.Of course by signing up for those platforms and agreeing to the TOS you've immediately assigned all those licenses to the platforms.Here's the irony: Most of the platforms that marketers use have more rights to the company's content than the marketers for those companies themselves.

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